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Most EasyJet Topics to Write about. This might sound patently obvious, but I often see too little time spent on this stage. Sort By: Satisfactory Essays. Please note that you agree to receive email updates from us on our new reports and solutions. . Some of the risks associated with this plans are associated with the prevailing business legal and political environment. 1. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. the risk free rate is typical given the current economy and market risk premium. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholder maps provide four different types of value: 1. Keep it up! This is especially so since the threat among the regional airlines is higher as compared to the local routes. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. Best Essays. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. easyjet stakeholder mapping. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. Despite the global recession the Easyjet is making significant profits. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Subsidiaries, Partnerships and Collaborations Report. The tables below illustrate the current state and future plans of the company. Increase project visibility, especially to executive stakeholders. Lastly, changing market tastes affect the market trends. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Internal stakeholders are . 3. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. A stakeholder analysis is useful for a myriad of reasons during the project process. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. they have to be fair in hiring new employees based on their abilities rather than their gender. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. they would also want the company to do well profitably. IvyPanda. Building your map. Explains that the employer association wants to help between the negotiations between keith's rescue dogs and the trade union. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. Copyright 2000-2023. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. Weaknesses. 10. business class is the most competitive among airlines and is seen most heavily marketed. The plans are underway to increase the fleet of this airline. This is because of the high costs which are associated with running the airline. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Are you looking for a report which is not covered on our website? I combine my deep expertise in change management with culture design and change leadership development. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: In addition, the airline should consider having community programs which demonstrate to all other companies how a business can directly affect the people and communities in the many cities which it serves through outreach services and community building activities. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. A SWOT and PESTEL Analysis of EasyJet. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. Shareholders . Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. (732)548-0013/0015. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. Easyjet stakeholders Free Essays. "EasyJet Company's Strategic Analysis and Marketing." In the recent past, the airline has been carrying out an evaluation regarding its fleet. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Focusing on improving the control and decision making across operations. Explains that airlines combine their income and inventory costs to establish ticket prices. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). Page 8 of 50 - About 500 Essays Powerful Essays . These services are on a low cost basis. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. duquesne basketball staff; hubble homes amethyst; dangerous animals in seychelles We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Powerful Essays. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Easyjet rejects takeover bid from rival Wizz Air and is. Every business has stakeholders involved. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. Within an enterprise, stakeholders may also include managers and staff. A train company or media company may list its industry regulator as a primary stakeholder. Analyse the relevant stakeholders with the power/interest matrix. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. if they lose recognition, it would also decrease recognition for their sponsor. Sort By: Satisfactory Essays. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Managing Change at British Airways, An Introduction. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Good Essays. Easyjet Analysis. IvyPanda. There are several business strategies which this company has been employing in order to achieve its objectives. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). Holistic Analysis Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. This section is available only in the 'Complete Report' on purchase. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Explains that the airline industry is impacted by current market trends, and externalities. Explains that management and labor unions have fundamentally conflicting interests. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. 4 min. This airline company was the brain child of Stelios Haji Ioannou. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. These monopolies denied other interested stakeholders from actively taking part in the industry. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. It has over 380 routes. Due to the increased use of the internet, it is becoming more and more easier to book online. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). Define the scope, goals, and desired outcomes of your project. competitive advantage requires cost leadership, differentiation, and focus strategies. people flying for pleasure are not being forced, so leisure travel would be considered excludable. however, there are weaknesses which restrict their performances and revenues. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. Effective use of digital and data tools to underpin growth and deepen customer relationships. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. The concept of easyJet is based on the belief that demands for short-haul air . As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Creating a stakeholder map: step 1. Corporate stakeholders are usually customers, suppliers and shareholders. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. Explains that trade unions want to protect the rights of employees in a business. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. Modern aircraft fleet with unparalleled network, 1. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html The strategic objectives which have been put into focus with this company are cost. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke Learn More. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. View timetables, travel guides and ideas of where to go. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. For instance, in . Upgauging the fleet enables easyJet to improve competitiveness on costs. 2. sanford one source employee login. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Best Essays. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. "Easyjet stakeholder mapping" Essays and Research Papers. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. Many stakeholder mapping models use charts to . Powerful Essays. 2. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. IvyPanda. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. 1. increased competition has forced ryanair to reduce fare prices. Explains that british airways is committed to actively promoting diversity and understanding. You can build your own Stakeholder map using the simple steps summarized below: 1. Aggressive competition at Berlin airport and Tegel ramp-up, 1. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. The airline industry is an industry which is growing to greater levels. Strong operational efficiency leading to a low-cost model. EasyJets serves airline travellers. This has managed to ensure that the presence of this airline in Europe is felt. Home; About. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions.